(in lingua inglese) Asset-heavy industries tend to focus their digital trasformation efforts, first and foremost, on connecting their machines. That's important, but of little value on its own. To realize the value of digital trasformation, service organizations must evaluate their business goals and prioritize the three pillars of digital service transformation accordingly. Customer experience and equipment uptime using IoT have become increasingly important areas of focus for organizations. The workforce, however, is often overlooked as a driver for transformation, yet it plays a key role in service execution. it is, after all, the workforce that performs the necessary maintenance on equipment and interacts with the customer more than any other business function.